Hello my beloved readers from all around the world. If you live in Bay Area, love shopping and Italian fashion brands I think this article might be interesting for you.
I love Made in Italy tailoring for absolutely gorgeous costume lines, unique fabrics, design and quality. When I am wearing Italian brands I feel special, bright and absolutely amazing. The prints usually reminds me sunny Italy street scenes.
Couple weeks ago I was welcomed at opening ceremony of first Luisa Spagnoli boutique at Stanford Shopping Center. If you don’t know abound this brand I would like to tell you a story and heritage that I have heard from representative of the brand Karina from Milan. This absolutely sweet lady told me about the history of company and biography of Luisa Spagnoli.
Luisa Spagnoli was born in Perugia. In 1907, with Giovanni Buitoni, she created the small company Perugia with headquarters in historical center of Perugia and only 15 employees. Luisa was a confectioner in her own right.
The company produces a wide array of chocolate and food products, including chocolate bars, hard candy, noagat , and biscotti. Their most famous product are the “Baci” chocolate “kisses” filled with hazelnut, wrapped in a multilingual love note. These love notes are written in either Italian, English, French, German, Greek, Spanish, or Portuguese.(Actually, most of the quests during the opening ceremony at Stanford received this famous candies as a gift, So TAAAAASTY treat, nommmm).
Perugina is now a division of the Nestlé corporation.
With the outbreak of World War I, only Spagnoli was left to carry on the business, with her two sons, Mario and Aldo. During the war the manufactory stuff were only ladies with own kinder garden for kids.
After the end of the war Luisa created a new company: breeding of poultry and angora rabbits.
1928 – Luisa Spagnoli was the first person to introduce the angora yarn for knitwear with the trademark l’Angora Spagnoli – shawls, boleros and fashionable garments. In the Fair of Milano this innovation was noted and the activity of company expand.
Luisa Spagnoli workers in the 20’s creating rabbit angora. They combed the rabbits gently toretrieve the delicate fibers
Luisa failed to see the real lift-off company that will begin about four years later under the guidance of her son Mario. She was diagnosed with cancer. Giovanni Buitoni moved to Paris to ensure the best care and remained with her until her death in Paris in 1935.
After her death, her son Mario (1900–1977) in 1937 changed the company wanted by Luisa from craft to industrial.
He was credited with the invention, patented in 1942, of two objects: a comb for collection of wool and a clamp for tattooing angora rabbits.
Mario built, in 1947, the new factory of the “City dell’angora”, around which grew a community, where the party was welfare and recreational cycle phase.
In the 1960s, he also founded the playground of the Città della Domenica it:Città della Domenica originally called Spagnolia and even today a destination for visitors.
With his son Hannibal (1927–1986), entrepreneur and president of Perugia Calcio, production diversified and the family created the sales network of Luisa Spagnoli shops; there are now more than 100 shops throughout the world, and the headquarters are still in Perugia.
In 1952 ‘Luisa Spagnoli Confezioni a Maglia S.r.l’ was established in conjunction with the beginning of production diversification: new items in different fabrics (merinfleur, honeycomb, wool and cotton jersey), some of which were patented by the Company (such as angolmere), flanked their traditional garments in Angora wool.
But above all, Luisa’s grandson had a prescient idea, which would come to be adopted decades later by the employees of the clothing division: that of creating a large number of subsidiary artisan businesses, managed mainly by personnel coming from the head office and by those having the know-how and the necessary technology.
in 1980 with the sudden passing of her father Lino, Nicoletta Spagnoli took the helm of the company. Under her guidance, a restyling process of the brand began with the creation of collections characterised by a more attractive image, without abandoning the positive qualities traditionally present in Luisa Spagnoli.
Under the guidance of Nicoletta Spagnoli, a process of restyling of the brand is begun through the creation of collections which are characterized by a fresher and more attractive image, without overlooking the positive qualities that are traditionally present in Luisa Spagnoli: an elevated intrinsic quality of the product, an offering of no overstated fashion characterisations, a great quality-price ratio, sophistication and class.
Karina told me that there is a famous tradition in Italy as well. Most of the bride’s moms are shopping for daughter’s wedding event dresses at Luisa Spagnoli stores. All I can say it`s a great tradition that I would love to adopt for my own family.
This brand that has used the synergy between past, present and future with great care all these years is absolutely must have in true lady wardrobe.
Now days Luisa Spagnoli brand is very famous around the world. We are very pleased to have a new spacious and elegant boutique when you can feel Italian atmosphere at Stanford Shopping center.
Big thanks to Karina for interesting story and all stuff who was working hard during the opening ceremony.
The new store is located at the Suite 1115 in the Stanford Shopping Center, at 180 El Camino Real.